I often get the request from clients to make them look "natural". well, natural for HD images is very different from natural in real life. A good makeup artist has to find the perfect balance. Pretty for pics AND up close! (also, real life doesn't come with facetune..)
Below is an example of a more nude/natural look that will photograph very "fresh" and "clean". The client is wearing pretty much everything, including false lashes. Let's not confuse natural with just wearing lip balm;)
There is a whole lot of blending and softening when it comes to creating that "barely there" look. Next time, when you're looking at that skin care add, look a little closer:)
